Supporting the Industry
PIA Australia
June 28, 2016
Pet Insurance Australia (PIA) are proud to announce their ongoing support of VETtalk Video and Podcasts. This wonderfully informative channel offers the pet-loving community peace-of-mind, when they search for valuable and reputable information for their pets.
The online site, www.vettalktv.com is the beloved brain-child of Kaye Browne and Brian Pickering. This experienced duo are instrumental figures in the pet industry, and have been informing pet owners about the important stuff for many years.
“Pet owners and carers can now confidently go online to our site, if they want quick and accurate information to improve the health and well-being of their pets,” Brian says. “Peace-of-mind knowing the information and advice has been checked and has the seal of approval from practicing Aussie vets.”
The website contains family friendly videos and podcasts covering a wide range of common, and not so common, topics.
“This type of information is so important in today’s world,” says Nadia Crighton from Pet Insurance Australia. “With so much misinformation circulating on the web, particularly when it comes to the health of your pet, having a trusted website with reliable information is incredibly valuable to the pet-loving population.”
Supporting homegrown ventures, such as VETtalk is important to Pet Insurance Australia.
“Showing our support in an area where our own clientele will benefit with factual information is imperative,” Crighton says. “The health and wellbeing of Australian pets are our main priority; helping those families during times of stress not only financially, but also educationally is paramount.”
Kaye and Brian also understand the importance of pet insurance when dealing with unexpected veterinary costs.
“Not because veterinary care is more expensive than human care – both require highly trained individuals to be able to use remarkably similar medical equipment – it’s simply that human health care costs are largely paid for through Medicare and there’s no similar subsidy for pet care,” says Kaye.
They have both seen firsthand that it’s not a matter of ‘if’ a pet will get sick or injured, but rather ‘when’.
“So it makes sense to be prepared in much the same way as you insure your own health, house and car,” adds Brian. “Pet Insurance Australia is a well-known and respected brand which supports pet owners who plan ahead for their pet’s wellbeing, and we think that’s something which should be encouraged.”
The podcasts and videos allow the public to get inside the veterinary world in a way never seen before – with a fly-on-the-wall experience.
“Ordinary media tend to focus on bad news, the worse the better, when it comes to ratings,” Kaye says. “We focus on showing potentially bad problems in pets being overcome.”
The stories are told with a natural feel that leaves listeners and viewers feeling empowered that they’ve learned something useful and which makes them as pet-parents and/or a veterinary professional feel good.
“There are two story channels available – one for pet owners without any gross bits and the other for veterinary professionals. So whether it’s a video or podcasts, there’s something for just about everyone!” adds Brian.
Pet Insurance Australia features regularly on the podcasts, commenting on the fun and interesting parts of pet ownership with some interesting facts and statistics.
“This relationship is wonderful for our clients and anyone who is passionate about the health and wellbeing of their pets,” concludes Crighton.
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